In the past, real estate open houses were an effective marketing strategy used by almost all real estate agents.
Nonetheless, the industry has shifted from traditional marketing to mass digitisation in the next few years. The industry must respond to change. Otherwise, you will not be able to keep up with the competition.
As part of this shift, virtual real estate tours are becoming an online concept, much like authentic home tours.
Regarding traditional open house tours, 3D Virtual tours are for those who want to experience them first-hand. Due to the pandemic, many real estate agents are opting for virtual tours, and customers have welcomed this approach as one of the safest ways to continue buying their desired property.
How do virtual tours in real estate work, and why are they a good alternative in the market? Let’s explore!
3D Virtual Tour and Live Video
Real estate virtual tours are like live walkthroughs but in a virtual space. With live video, a real estate agent will guide you through the virtual tour and explain some of the properties features and amenities. Sit back, listen and pay attention to the details.
A 3D virtual tour, on the other hand, allows you to “walk through” the property in real-time from the comfort of your home using V-Tech Measurements scans.
The three-dimensional Matterport camera system can create realistic and fully immersive virtual experiences. With the help of this technology, real estate agents can arrange complete and enjoyable virtual tours for their clients. It will allow potential buyers to experience the impossible with photos or 360-degree tours.
Matterport’s 3D Tours technology captures all properties in a 3D video graphic scene and gives real estate agents the ability to place potential buyers anywhere. The setup is simple. No hassle whatsoever.
The advantages of 3D virtual tours put real estate agents in a continuous search for professional 3D photography and videography companies to capture their physical spaces.
Why is it an excellent alternative?
Effective marketing strategy under the “new normal”
The Epidemic wave is a game-changer. It has affected various industries and changed the norm. The real estate industry is one of the hardest hits and urges many real estate agents and companies to adopt practices that will allow them to stay there until the business fully recovers. The 3D virtual tour is an excellent solution to the problem of human mobility in the context of the “new normal”.
Cost-effective solution
Compared to a virtual tour, preparing a property for an open house tour is quite expensive. First, you need to decorate the property by providing furniture and decorations. To do this, you need to get the services of a home company at a reasonable price. However, virtual tours allow you to pay a real estate photography and videographer company to create a virtual tour at an affordable price with no extra cost for decorating.
Safe and simple
Virtual 3D tours provide a secure way to engage with shoppers and vice versa. You are free to discuss property issues without getting sick. It’s also a simple and inexpensive option if you have an internet connection and a working device.
After all, 3D virtual tours are a valuable real estate marketing tool to help real estate agents in today’s pandemic situation. It is also the answer for buyers who want to continue investing without physical interaction. It is a valuable tool that continues to be in high demand and an indispensable tool in the real estate industry.